Good Molecules’ “Nothing to Hide” Ingredient Lists: A Critique

good molecules thumbnail

Good Molecules is a brand with a pretty unique marketing strategy – they show their ingredient lists with the percentages of all the ingredients, saying they have “nothing to hide”.  They claim this is a “new level of transparency”, and that they hope that others in the industry will do the same… but is that really transparent?  The YouTube video …

Read more

Food, Diet and Acne: The Science (with video)

diet acne infographics

You’ve probably seen hundreds of these sorts of videos and infographics giving you lists of foods to stop eating to cure your acne. Is there any truth to this? Are all these foods actually giving us acne? Here’s a deep dive into the science behind food and acne. A quick warning: I’ve had a lot of requests for this topic, …

Read more

You can mix foundation with Sunscreen… sometimes

This is a sponsored post. If you’re a skincare nerd, you’ll know that mixing foundation with sunscreen is a Bad Thing, even though a lot of people do it, and some brands even recommend it. While mixing a couple of drops of foundation in with your sunscreen solves a lot of problems (takes the edge off any white cast, removes …

Read more

Ultimate Vitamin C Skincare Guide Part 1: Ascorbic Acid (with video)

Vitamin C product guide

Vitamin C is one of the most commonly raved about ingredients in skincare, with lots of evidence to back up its effects. But it’s also one of the most confusing. There are just so many different vitamin C ingredients and product types, and this is before you even get to all the different products you can buy! So this is …

Read more

How to Be a Sustainable Beauty Brand: Emma Lewisham Review

emma lewisham pump jar

This is a sponsored post. Sustainability and environmental impact is a huge topic in everything these days, and it’s a tricky topic. It’s obviously something that the vast majority of us care about, but a lot of companies are approaching it in a way that’s easy to market even though it doesn’t make a lot of scientific sense. There’s a …

Read more