What Information Do We Collect?
Information You Voluntarily Submit to the Website: We may collect voluntarily submitted personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, submitting a contact form or purchasing a product.
Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.
Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the Website.
How Your Information May Be Used
We may use the information collected in the following ways:
- To operate, maintain and improve this website
- To optimise your experience and to allow us to deliver the type of content in which you are most interested
- To send you emails (each email will provide information on how to opt-out of future mailings)
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts
- To send information or respond to your comments or inquiries
- To run a contest, promotion, survey or other site feature
- To process transactions, send invoices as required by law, and provide you with customer service
- To stay in touch with our affiliates, including but not limited to newsletters, affiliate updates, promotional resources, and other announcements and correspondence regarding our affiliate program
- To track and measure advertising on the Website
- To protect, investigate, and deter against unauthorised or illegal activity
- For financial/legal reasons
Third-Party Use of Personal Information
We may share your information with third parties when you explicitly authorise us to share your information.
Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Website currently uses the following third-party service providers (processors):
MailerLite is used to process and store data relating to, and deliver email updates, newsletters and promotions. We store your name and email address for purpose of delivery. We also store the date and time of registration, and the IP address used. The collection of this data is necessary in order to understand the (possible) misuse of the email address at a later date, and therefore serves the aim of the legal protection of the controller. The personal data collected as part of a registration for the newsletter and promotional emails will only be used to send our newsletter and promotional emails. In addition, subscribers may be informed as necessary in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances.
All newsletters sent may contain embedded tracking pixels. These allow a statistical analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. These data will not be passed on to third parties.
We will not sell, transfer or disclose the personal data collected by the newsletter service to any other companies or third parties. However, you might receive third party information and offers related, but not limited, to affiliate partner products and services, through our newsletter and promotional emails.
As required by EU law, VAT is charged at the consumer’s location. Due to EU regulations, we have to store two matching pieces of evidence that demonstrate the buyer to be at this location (and therefore the right amount of tax was charged). To do this, we record the country you select when checking out, the country of your bank, and the country your IP resolves to. All personal information collected for an order is used for the fulfillment of that order and to manage our customer relationship with you. You have the right to be forgotten and ask for your order details to be deleted from the SendOwl database although copies of invoices paid to us are retained for financial/legal reasons. The operating company of SendOwl is Concept Den Ltd, PO Box 6945, London, United Kingdom.
Amazon Associates program. Lab Muffin is a participant in the Amazon partner program. When a user visits one of the individual pages of this website where an Amazon link or script has been inserted, Amazon sets a cookie in the user’s browser. These cookies collect personal information that is used to trace the origin of orders from Amazon, and therefore allow the accounting of a commission. Amazon participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of this Amazon component is Amazon Sevices LLC, PO BOX 80683, Seattle, WA 98108-0683, United States. If a person lives outside of the United States or Canada, the controller is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.
Google Analytics (with IP anonymisation) tracks Website usage and provides information such as referring websites and user actions on the Website. The purpose of the Google Analytics is to anonymously analyse the traffic on our Website and help us improve our content and services and ultimately, serve you better. Google Analytics participates in the EU-US and Swiss-US Privacy Shield Framework. The operator of the Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
Facebook components are used on this Website. Facebook always receives, through the Facebook component, information about a visit to our Website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our Website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our Website is made. Facebook participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside of the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Twitter components are used on this Website. With each call-up to one of the individual pages of this site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Twitter participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion. Except when required by law, we will not sell, distribute, or reveal your email addresses or otherwise transfer to outside parties your personal data without your consent. However, we may release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Publicly Visible Information
If you leave a comment on this website, certain information may be publicly visible. Your email address will never be available publicly. At your option, you may add a link to your website.
You may prevent the setting of cookies by adjusting the settings of your internet browser. Older cookies may also be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.
Affiliate Program Participation: The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions. Lab Muffin is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
How Do We Protect Your Information?
Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit card information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All personal data you provide when you sign up for our newsletter is processed through a processor and is not stored on our servers. Additionally, all transactions are processed through a gateway provider and are not stored or processed on our servers.
Rights Related to Your Personal Information
You have a series of rights you can exercise at any time:
- Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails.
- Access – You may request a copy of your personal data
- Amend – You may contact us to amend or update your personal information.
- Forget – In certain situations, you may request that we erase or forget your personal data.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately and we will use our best efforts to promptly remove such information from our records.
Acceptance and Consent
Last updated 15 May 2018.