How to Be a Sustainable Beauty Brand: Emma Lewisham Review

emma lewisham pump jar

This is a sponsored post. Sustainability and environmental impact is a huge topic in everything these days, and it’s a tricky topic. It’s obviously something that the vast majority of us care about, but a lot of companies are approaching it in a way that’s easy to market even though it doesn’t make a lot of scientific sense. There’s a …

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The Cost of Misinformation in the Beauty Space (Ventech Talk)

Ventech Beauty Misinformation

This was a talk I gave on 15 September 2021 for Ventech’s panel on Scientific Literacy and the Price of Misinformation. I talked about my insights on debunking myths over the last 10 years of Lab Muffin (yeah I’m old), how there’s financial incentive for many brands to bust beauty myths and communicate science, and the larger public health implications …

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Do Hats and Umbrellas Protect Well From the Sun?

sun-protection-swiss-cheese

Instead of talking about sunscreen like I usually do, we’re going to dive into some of the things you can use to protect your skin apart from sunscreen (I can feel my sunscreen propaganda shillbucks slipping away right now). As much as we all love sunscreens, they are a bit of a pain in the butt. You have to apply them right, …

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Dealing with Misinformation + Error Reporting Form

donuts

Social media has been a blessing and a curse. On the one hand, experts (scientists, doctors etc.) can become far more prominent – on the other hand, misinformation endorsed by an expert carries more weight and causes more harm than if there’s no authority behind it.  Unfortunately, social media algorithms also reward churning out content quickly, regardless of accuracy. Hot …

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Are You Washing Your Face Wrong? Busting Cleanser Myths

cleansing emulsification

I recently asked on my Instagram stories about cleansing myths, and I got back tons of replies! So here’s some cleanser mythbusting – unfortunately I couldn’t fit them all in this one post, but there’ll be a follow-up soon. A word of warning before we begin: the answer to a lot of these is going to be “it depends”. I …

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How much UV does a REAL mineral sunscreen absorb and scatter?

sunscreen center mount

Warning: Very nerdy content ahead! If you’ve been following sunscreen discourse (apparently this is a thing now) you’ll know that mineral sunscreens mostly work by absorbing UV and only scattering a small amount, in the region of 4-5% across the range of UV. This was quantified in a pretty commonly cited 2016 paper by Curtis Cole, Thomas Shyr and Hao Ou-Yang, “Metal …

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