Ultimate Vitamin C Skincare Guide Part 1: Ascorbic Acid (with video)

Vitamin C product guide

Vitamin C is one of the most commonly raved about ingredients in skincare, with lots of evidence to back up its effects. But it’s also one of the most confusing. There are just so many different vitamin C ingredients and product types, and this is before you even get to all the different products you can buy! So this is …

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How to Be a Sustainable Beauty Brand: Emma Lewisham Review

emma lewisham pump jar

This is a sponsored post. Sustainability and environmental impact is a huge topic in everything these days, and it’s a tricky topic. It’s obviously something that the vast majority of us care about, but a lot of companies are approaching it in a way that’s easy to market even though it doesn’t make a lot of scientific sense. There’s a …

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The Cost of Misinformation in the Beauty Space (Ventech Talk)

Ventech Beauty Misinformation

This was a talk I gave on 15 September 2021 for Ventech’s panel on Scientific Literacy and the Price of Misinformation. I talked about my insights on debunking myths over the last 10 years of Lab Muffin (yeah I’m old), how there’s financial incentive for many brands to bust beauty myths and communicate science, and the larger public health implications …

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Dealing with Misinformation + Error Reporting Form

donuts

Social media has been a blessing and a curse. On the one hand, experts (scientists, doctors etc.) can become far more prominent – on the other hand, misinformation endorsed by an expert carries more weight and causes more harm than if there’s no authority behind it.  Unfortunately, social media algorithms also reward churning out content quickly, regardless of accuracy. Hot …

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