Moreish is a new skincare brand that’s just launched exclusively in Priceline. Hailing from New Zealand, the brand’s tagline is “Superfood for Skin”, with their key ingredient argan oil in every product across the impressively comprehensive launch range. The brand is of the organic/natural variety, with no parabens or phenoxyethanol, no artificial colours or fragrances, no sulfates, and no mineral oil or petrochemicals (except in the plastic packaging I would assume!).
Marketing
Before we continue, I need to have a little rant about this brand’s marketing. This is the text that appears on the insert for all the products:
“We are what we eat. We are therefore also what we apply to our skin.”
