Recently ASAP Science released a video called “The ONLY face cream that works! – according to science”. A lot of people asked me to do a response, so here it is (keep scrolling for the text version). So the idea of the video is that there’s lots of misleading marketing in skincare .The video is…
Science vs Anecdotal Evidence and Reviews (with video)
“I don’t care what the science says, it worked for me” “I only believe what I see with my own eyes” “I’ve worked with clients for twenty years, so I can say for a fact that this works” If you really want to understand the science behind beauty products, you have to understand why science…
Scientism or “Science-Washing” in Beauty
This is an amended version of a series originally published on my Instagram account @labmuffinbeautyscience. As science has gotten more trendy, scientism is starting to show up more in beauty marketing and the beauty community. Scientism, which I call “science-washing” (although apparently no one says that except me, but I’m vainly trying to make it…