I recently had the chance to meet Lisa Claycomb, the product developer who started the “instant skincare” brand Genie Beauty Products, and learn all about their products. Genie has been a hit on shopping networks QVC and TVSN. What really struck me about Genie were their product innovations, and how much sense they made once Lisa explained them to me. Here are some of their coolest products:
Instant Line Smoother ($59.95 AUD / $38 USD for 19 mL, $99.95 AUD for 30 mL) is the hero product from Genie Beauty. It’s based on film forming ingredients that dry to make a tightening film, filling in lines and flattening out puffiness and sagging skin. This gives your skin an instant pick-me-up in just 2 minutes! You can also mix it into liquid foundation. It dries clear so you don’t need to worry about weird colours, and it contains moisturising collagen, aloe vera and silk proteins to hydrate the skin underneath. I found that it flattened out my undereye area nicely, and as a bonus, my concealer creased less too. There are some stunning before-and-afters on their site showing Instant Line Smoother on people with serious crows feet and sagging – this is definitely worth trying if you’re considering a facelift!
Million Dollar Lash Kit ($29.95 AUD / $15 USD for Lash Booster or Mascara, $39.95 AUD / $25 USD for both, 10.8 mL each) is the best booster/mascara combo I’ve tried so far. The TLC Plus Lash Booster goes on white and has a curved brush for easy application. It extends your lashes quite impressively and is compatible with any mascara. The TLC Plus Lash Mascara has a cool V-shaped applicator that applies 2 coats of mascara with one swipe. Both the lash booster and mascara are loaded with beeswax, carnauba wax and silica and nylon fibres to thicken and lengthen your eyelashes. Here’s the before and after on my lashes:
It works pretty well on my stubbly Asian lashes! However, like all other non-waterproof mascaras, it didn’t hold a curl, although it didn’t straighten out my lashes either.
Superglide Gel Eyeliner ($24.95 AUD for 1.3 g, $49.95 AUD / $30 USD for both with sharpener) is my new go-to eyeliner. Most pencil eyeliners transfer on my oily lids so gel is fantastic, but carrying a dirty brush around is a massive pain. I thought I found the perfect solution with Essence’s windup gel eyeliner pencil, but it dries out after a couple of months, and it’s been discontinued in Australia. Genie’s eyeliner solves these issues – it sets after 90 seconds to become waterproof and smudgeproof, and the AES polymer pencil housing seals the product tightly so it won’t dry out. It comes in Espresso Brown and Blackest Black, and each pencil contains 1.3 g which is more than other eyeliners around (apparently most eyeliner pencils are only partly filled since the vast majority of people never use up a whole pencil before they lose it or get bored!) My only complaint is that the pencil requires sharpening, but this also stops it from dying out, so I’m happy to accept the tradeoff.
I also really liked Genie’s makeup brushes, which are made of synthetic Taklon. I tried their Kabuki brushes ($19.95-29.95 AUD / $15-25 USD depending on size), as well as the gorgeously diamanted Diamonds Are a Girl’s Best Friend 5-piece set with case ($69.00 AUD / $69 USD), which includes powder, blush, foundation, eyeshadow and eyeliner brushes. They’re soft, but pick up and apply powder well. The Kabuki brushes are compact and easy to use. I only had trouble with the eyeshadow brush, which was a bit too smooth to pick up powder easily, but worked well with cream eyeshadow. It works great with Genie’s only “eyeshadow” product, Make Me Blush ($29.95 AUD / $18.00 USD for 2.6 g with small kabuki brush), an all-purpose rosy pink cream for eyes, lips and cheeks that gives a natural wash of colour.
Overall, I’m very impressed with Genie, and I’m looking forward to seeing more clever products from them in the future!
You can buy Genie Beauty Products via TVSN in Australia, or through their site or Amazon in the US. These products were provided for editorial consideration, which did not affect my opinion. This post also contains affiliate links – if you decide to click through and support Lab Muffin financially (at no extra cost to you), thank you! For more information, see Disclosure Policy.