If you’ve ever looked up sodium laureth sulfate (SLES) and sodium lauryl sulfate (SLS) in a clean beauty app, like me, you might be surprised to find that SLES is dirtier than SLS. These apps are terrible and based on pseudoscience: SLS and SLES are both safe in your products. But if you’re a skincare nerd, you’ll know that SLS …
My name is Michelle, and I’m a Paula’s Choice tragic. I first got into skincare around 2009. Back then we didn’t have all the brands we have now – and more importantly, we didn’t have all the skincare information we have now. Paula Begoun was one of the few lone voices in the internet landscape talking about the science behind …
You might’ve seen Matter of Fact skincare all over social media lately. Their star product is a vitamin C serum, and they’ve been doing a lot of sponsorships with influencers, particularly the ones that come across as “sciencey” (with a science background and/or make scientific skincare content). You might’ve been surprised to see me in one of their influencer ads …
I talked about my terrible teenage skincare routine before (check it out here if you want all the gory details). I have oily acne-prone and dehydration-prone skin, and that skincare routine made everything so much worse. It took me about 15 years to figure out a good skincare routine (we didn’t have as much skincare info on the internet back …
Heimish is a Korean skincare brand that’s best known for their cleansing balm, which has a cult following (and well deserved – more on that later). But they have a whole bunch of other great gems too! Here are my picks from their range so far. The video is sponsored by StyleKorean, but this blog post isn’t. StyleKorean currently have …
Did we all have horrifying teenage skincare routines? I recently came across a photo of a TV Hits magazine cover from the early 2000s, and remembered how it was my first introduction to the concept of a skincare routine. I was a little obsessed with music magazines, and they often came with little samples of Clean & Clear’s 3 Step …
I recently reviewed a bunch of Korean products from Lagom, Atopalm and Neogen for a sponsored video with StyleKorean. Unlike my usual collaborations with online stores, they chose the products for me, which I was initially a bit skeptical about. But to my pleasant surprise (and honestly, relief) they chose some products that suited my skin and had some really …
Good Molecules is a brand with a pretty unique marketing strategy – they show their ingredient lists with the percentages of all the ingredients, saying they have “nothing to hide”. They claim this is a “new level of transparency”, and that they hope that others in the industry will do the same… but is that really transparent? The YouTube video …