There’s bad packaging, and then there’s BAD packaging. Etude House Proof 10 Eye Primer is a fantastic product (better than Urban Decay’s Primer Potion in my opinion, and cheaper too, about $8 on eBay!), but the packaging is ridiculous. It’s a curvy bottle with a doe-foot applicator, much like a squat version of the Urban Decay Primer Potion bottle, which is notorious for hiding product in the corners. This bottle manages to be worse. The applicator only reaches about 1/3 of the product, and the bottle looks like it could be opaque pink when you can’t reach any more primer, but that’s actually the product you can see.
From some other blogs, I’ve seen that cutting the bottle open lets you get into the remaining 67%, so I got out my equipment and started sawing away. The bottle’s pretty robust, so it took a lot of elbow grease…
I scooped out the primer with a wooden stick into an empty lip balm pot. It filled up the pot! This is probably enough to last me another 6 months, since a little goes a long way.
I’m definitely still going to buy this product – despite the pain, it works great and it’s really budget-friendly. I just wish they’d get better packaging!