If you’re after a new brand of targeted serums at reasonable prices, without controversial marketing, Skin Deva might be up your alley! This brand (which has free shipping in the US, although they ship worldwide as well) has a range of simple serums containing 1 or 2 evidence-backed ingredients only.
I personally prefer to use these sorts of targeted serums in my routine. I like the flexibility it allows – if I have a breakout or irritation, I can just cut out a few products instead of having to find alternatives. It also means I can figure out what’s working for my skin concerns a lot more easily!
Skin Deva has a great range of serums that work for my skincare preferences. The serums have very short ingredient lists which is great if you have sensitive skin, or if you just prefer to keep your routine simple. The serums all contain hydrating humectants as well, which is great for dehydration-prone skin like mine! They’re all cruelty-free, paraben-free and fragrance-free, and made in the USA.
Skin Deva’s star product is the 20% Vitamin C + E + Ferulic Acid Serum ($24.99 for 30 mL), a lightweight water-based serum that has the holy trinity of antioxidants: vitamin C (in the form of L-ascorbic acid), vitamin E, and ferulic acid.
Ascorbic acid has a whole bunch of awesome anti-aging properties:
- it’s an antioxidant that will protect against free radical damage from the sun, environmental pollution and the course of natural aging
- it can increase the protein collagen, which plumps up your skin and flattens out wrinkles
- it can even out pigmentation, like the brown marks from acne and sun spots
Ascorbic acid is notoriously unstable – it breaks down in water, in light, with exposure to air. But it’s also the most effective and proven form of vitamin C for skincare. Vitamin E and ferulic acid are great to have with it since they can regenerate vitamin C after it’s broken down, turning it back into the unoxidised, active form. Having this combination in the one product means it’s more stable and less likely to break down, giving it a shelf life of somewhere in the region of 3 months (or more with refrigerated storage). The combination also means it’s more stable on your skin. One study found that adding ferulic acid and vitamin E to vitamin C increased its ability to protect from sun damage by 8 times!
The scent of this serum is pretty much the same as other vitamin C/vitamin E/ferulic acid products – a bit strange, though not as strong as the Paula’s Choice and Skinceuticals versions. It’s a LOT more affordable than both of those versions as well – it’s one of the most inexpensive versions I’ve seen.
Ingredients: Water, Ethoxydiglycol, L- Absorbic Acid, Propylene Glycol, Vitamin E, Polysorbate 80, Panthenol, Ferulic Acid, Sodium Hyaluronate, Benzyl Alcohol, Dehydroacetic Acid.
I’ve also tried a few of the other serums too:
Vitamin B5 + Hyaluronic Acid Serum ($22.99 for 30 mL) contains vitamin B5 (calcium pantothenate) and 1% hyaluronic acid. Both of these ingredients are great for hydration. I found this serum great for applying after cleansing – it glides on really smoothly and plumps up skin, without feeling too sticky.
Ingredients: Water, Calcium Pantothenate, Hyaluronic Acid, Benzyl Alcohol, Dehydroacetic Acid.
Matrixyl Synthe ‘6 + Hyaluronic Acid Serum ($29.99 for 30 mL) contains 2% of the peptide Matrixyl Synthe ‘6, which is also known as palmitoyl tripeptide-38. Unfortunately there aren’t any peer-reviewed studies on it yet, but the manufacturer studies found that it reduces forehead wrinkles (frown lines) and crow’s feet. It’s a staple of anti-aging peptide products. There’s also aloe, glycerin and hyaluronic acid (1%), which are great for moisturising – dehydration makes wrinkles look worse!
Ingredients: Water, Matrixyl Synthe ‘6, Aloe, Glycerin, Hyaluronic Acid, Benzyl Alcohol, Dehydroacetic Acid.
20% Argireline + Matrixyl 3000 + Hyaluronic Acid Serum ($34.99 for 30 mL) is a serum with anti-aging peptides. It contains 20% argireline solution. Argireline, also called acetyl hexapeptide-6, is a peptide with anti-wrinkle effects – there’s a study where it reduced eye wrinkles significantly after 30 days. Matrixyl 3000 is less studied, but is supposed to help with deep eye wrinkles, and increase collagen.
Ingredients: Water, Argireline, Matrixyl 3000™, Aloe Barbadensis, Glycerin, Hyaluronic Acid, Benzyl Alcohol, Dehydroacetic Acid.
These three serums are fragrance-free AND pretty much odourless which I’m really pleased about – a lot of fragrance-free products have unpleasant odours, but these avoid that.
You can purchase Skin Deva’s products via their online store: they offer worldwide shipping (with free shipping in the US – I know I said it earlier but free shipping really excites me), and you can use the discount code labmuffin for 10% off (not an affiliate link i.e. I don’t get commissions).
This is a sponsored post; however, the opinions expressed are still my honest opinions of the products. For more information, see Disclosure Policy.