Red Earth Is Back!

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How to cite: Wong M. Red Earth Is Back!. Lab Muffin Beauty Science. March 25, 2015. Accessed May 17, 2024.

Red Earth is back in Australia! If you’re a late 90s/early 00s kid like me, you might remember Red Earth stores – they were a bit like The Body Shop but with more emphasis on make-up than body products.

The brand has relaunched in Sephora Sydney, Emporium Melbourne and online with a sleek new look – lots of brown, shiny metallic touches and frosted glass. It’s a big step up from the teen-friendly 90s look.

I’ve tried out a handful of the products and I’m quite impressed – the quality is good, and the prices are really reasonable.


The foundation selection isn’t the most impressive (only 6 shades available) but there are two types available: Face Time Long Wear Fluid Foundation and Miracle Wear Matte Genius Foundation, as well as a bunch of CC creams, primers, illuminators and powders. I’ve only tried Face Time so far. It’s a water-resistant SPF 18 foundation with a dewy, lightweight finish and claims to give 12 hour wear. I found that it lived up to the claims, and it’s blendable to boot.

Colour cosmetics are what I remember most fondly about Red Earth, and the new selection doesn’t disappoint, with 11 blushes, 18 mono eyeshadows, 6 duo eyeshadows and 33 lip colour products, not to mention a bunch of eyeliners and a respectable range of nail polish as well.


My picks are the Pure Colour Lipsticks ($24, available in 20 shades), which are my new go-to lipsticks. They’re moisturising, highly pigmented and wear off evenly. I’m in love with Pinkberry (dark fuschia creme, on the right), though Red Wine (cool plum with very subtle blue-toned shimmer, on the left) is quite nice too. They come in different finishes, including matte and sheer. I’m also getting a lot of use out of the Colour Flash Velvet Radiance Blush in Sun Dance ($24), which looks a bit pastel and chalky in the pan but ends up natural and flattering on the cheek.

You can find Red Earth at Sephora Sydney, Emporium Melbourne and online.

These products were provided for editorial consideration, which did not affect my opinion. For more information, see Disclosure Policy.

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6 thoughts on “Red Earth Is Back!”

  1. OMG a trip to Red Earth when I was a teenager was heaven! I remember being so thrilled when I booked in to get my formal makeup done in their store!

    • It’s super luxe… but also a bit of a magnet for fingerprints, as you can see from the bronze lid. But easy to clean! 🙂


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