2017 is almost over. In beauty, we’ve seen the continued rise of glowing skin, the slow death of contouring, and the huge success of multistep skincare routines and anti-aging products. What’s coming next? Here are some beauty trends to look out for in 2018:
Consumers are getting more knowledgeable about the specific ingredients in products, so expect to see more ingredient-focused marketing and labelling. You’ll see ingredients like hyaluronic acid, retinoids and alpha hydroxy acids featured front and centre in advertising. As always, natural ingredients will still be popular, but expect to see a bigger focus on locally-sourced and sustainable ingredients too. You’ll continue to see the list of “XXX-free” products grow as well.
Environmentally friendly packaging
There’s been more focus on being environmentally friendly in the beauty industry. As well as products with eco-friendly ingredients, there’s been a consumer-led push for products with packaging designed with environmental conservation in mind as well. Expect to see more materials like Surlyn, a clear resin that require less energy to produce from the raw materials than more common packaging like PET. Containers produced from sustainable natural materials like bamboo and bulrush fibres will also be making their way into stores.