2017 is almost over. In beauty, we’ve seen the continued rise of glowing skin, the slow death of contouring, and the huge success of multistep skincare routines and anti-aging products. What’s coming next? Here are some beauty trends to look out for in 2018:
Consumers are getting more knowledgeable about the specific ingredients in products, so expect to see more ingredient-focused marketing and labelling. You’ll see ingredients like hyaluronic acid, retinoids and alpha hydroxy acids featured front and centre in advertising. As always, natural ingredients will still be popular, but expect to see a bigger focus on locally-sourced and sustainable ingredients too. You’ll continue to see the list of “XXX-free” products grow as well.
Environmentally friendly packaging
There’s been more focus on being environmentally friendly in the beauty industry. As well as products with eco-friendly ingredients, there’s been a consumer-led push for products with packaging designed with environmental conservation in mind as well. Expect to see more materials like Surlyn, a clear resin that require less energy to produce from the raw materials than more common packaging like PET. Containers produced from sustainable natural materials like bamboo and bulrush fibres will also be making their way into stores.
Convenient facial masks
Sheet masks were big business in 2017, and they’re only going to get more popular. They’re conveniently packaged with all the ingredients together: just open the foil package and apply. There’s also very little clean up since you can just throw out the sheet and you don’t need to rinse.
Sheet masks have been popular in Asia (especially Korea) for ages, but only really started making their way into Western drugstore brands in 2017. 2018 will see more of them, and in more forms as well, apart from just hydrating: tanning sheet masks, clay and mud sheet masks, body sheet masks…
With more scientific research coming out on how pollution affects skin, products are starting to arrive that promise protection from the pollutants and dust in urban environments. These products usually contain SPF, coupled with specialised protective ingredients like charcoal and film-formers. Look out for more of these next year. You might also see more products designed to protect against long wavelength infrared radiation from the sun as well, instead of just focusing on UV.
Probiotics in skincare
Probiotic products help add good bacteria to skin. They’re getting more attention now with the microbiome (the microorganisms in and on the body) being a hot area of research in health and medicine. Probiotics can aid in protecting skin from environmental damage. They can also be anti-inflammatory, making them great for helping with skin conditions like acne and psoriasis.
Skincare for men
Men are taking their skin more seriously, and as a result the beauty industry for men is growing. While male skin isn’t that different from female skin, a lot of the marketing will be different, and products will emerge to target specific male habits that may make their routines different. Some male-specific items you’ll see more of include cleansers designed to help recover from too much sun or shaving, dark spot correctors to help even out skin tone, and beard oils to keep facial hair moisturised and hydrated. You’ll see more male-targeted beauty treatments in salons too.
Customisable beauty products
Customisation is a huge trend in fashion (hello monogrammed everything!), and it’s catching on in skincare too. You’ll see more online and in-store assessments that will measure metrics like brightness, pore visibility, texture, wrinkles and redness. A personalised set of products will then be created to meet the customer’s specific needs – likely with personalised packaging as well.
If you’re on top of these beauty trends and you want to take the next step in your beauty career, have you considered brushing up your professional qualifications? Check out the Diploma of Salon Management at UpSkilled – it’s a great way of transitioning from beauty practitioner to manager.
This is a sponsored post; however, the opinions expressed are still my honest opinions. For more information, see Disclosure Policy.