Privacy Policy

Lab Muffin found at https://labmuffin.com/ (“the Website”) is governed by the following privacy policy.

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be handled and used. This statement only applies to this Website.

What Information Do We Collect?

Information You Voluntarily Submit to the Website: We may collect voluntarily submitted personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, submitting a contact form or purchasing a product.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.

Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the Website.

How Your Information May Be Used

We may use the information collected in the following ways:

  • To operate, maintain and improve this website
  • To optimise your experience and to allow us to deliver the type of content in which you are most interested
  • To send you emails (each email will provide information on how to opt-out of future mailings)
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts
  • To send information or respond to your comments or inquiries
  • To run a contest, promotion, survey or other site feature
  • To process transactions, send invoices as required by law, and provide you with customer service
  • To stay in touch with our affiliates, including but not limited to newsletters, affiliate updates, promotional resources, and other announcements and correspondence regarding our affiliate program
  • To track and measure advertising on the Website
  • To protect, investigate, and deter against unauthorised or illegal activity
  • For financial/legal reasons

Third-Party Use of Personal Information

We may share your information with third parties when you explicitly authorise us to share your information.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers (processors):

MailerLite is used to process and store data relating to, and deliver email updates, newsletters and promotions. We store your name and email address for purpose of delivery. We also store the date and time of registration, and the IP address used. The collection of this data is necessary in order to understand the (possible) misuse of the email address at a later date, and therefore serves the aim of the legal protection of the controller. The personal data collected as part of a registration for the newsletter and promotional emails will only be used to send our newsletter and promotional emails. In addition, subscribers may be informed as necessary in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances.

All newsletters sent may contain embedded tracking pixels. These allow a statistical analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. These data will not be passed on to third parties.

We will not sell, transfer or disclose the personal data collected by the newsletter service to any other companies or third parties. However, you might receive third party information and offers related, but not limited, to affiliate partner products and services, through our newsletter and promotional emails.

You can revoke the consent to the storage of personal data and terminate the subscription to our newsletter at any time by clicking the unsubscribe link present in the footer of every email newsletter or promotional email we send you. When you subscribe via one of the subscription forms on this Website, you acknowledge that the information you provide will be transferred to MailerLite for processing in accordance with their Privacy Policy. MailerLite is located at Paupio g. 28, Vilnius 11341, Lithuania.

SendOwl is used as our digital download service to process orders for and deliver digital goods and services. When you place an order, personal data is collected for the purpose of calculating tax and processing invoices as required by law. We collect, as appropriate, personal data such as your name, email address, billing address, company name, VAT number, PayPal email, credit card number (via Stripe) so we can process the invoice and calculate the correct VAT amount to be applied. We collect payment information for each order but we do not store payment information on our servers. Your payment information is securely communicated to and processed via our digital download service and payment gateways in accordance with their privacy policies (SendOwl, Stripe, PayPal) and terms of use.

As required by EU law, VAT is charged at the consumer’s location. Due to EU regulations, we have to store two matching pieces of evidence that demonstrate the buyer to be at this location (and therefore the right amount of tax was charged). To do this, we record the country you select when checking out, the country of your bank, and the country your IP resolves to. All personal information collected for an order is used for the fulfillment of that order and to manage our customer relationship with you. You have the right to be forgotten and ask for your order details to be deleted from the SendOwl database although copies of invoices paid to us are retained for financial/legal reasons. The operating company of SendOwl is Concept Den Ltd, PO Box 6945, London, United Kingdom.

SiteGround is the host of this website. Siteground treats user data in order to provide hosting and email services in accordance with their privacy policy. SiteGround Hosting Ltd. is located at 3rd Floor, 11-12 St. James’s Square, London SW1Y 4LB, United Kingdom.

Amazon Associates program. Lab Muffin is a participant in the Amazon partner program. When a user visits one of the individual pages of this website where an Amazon link or script has been inserted, Amazon sets a cookie in the user’s browser. These cookies collect personal information that is used to trace the origin of orders from Amazon, and therefore allow the accounting of a commission. Amazon participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of this Amazon component is Amazon Sevices LLC, PO BOX 80683, Seattle, WA 98108-0683, United States. If a person lives outside of the United States or Canada, the controller is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Google Analytics (with IP anonymisation) tracks Website usage and provides information such as referring websites and user actions on the Website. The purpose of the Google Analytics is to anonymously analyse the traffic on our Website and help us improve our content and services and ultimately, serve you better. Google Analytics participates in the EU-US and Swiss-US Privacy Shield Framework. The operator of the Google Analytics is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

Jetpack for WordPress provides additional features to the operator of a website based on WordPress. Jetpack allows the Internet site operator, inter alia, an overview of the visitors of the site. In addition, security features are integrated into Jetpack, so a Jetpack-using site is better protected against brute-force attacks. Jetpack also optimises and accelerates the loading of images on the website. Their privacy policy can be viewed on their website. The operating company of Jetpack Plug-Ins for WordPress is the Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, United States. The operating enterprise uses the tracking technology created by Quantcast Inc., 201 Third Street, San Francisco, CA 94103, United States.

Facebook components are used on this Website. Facebook always receives, through the Facebook component, information about a visit to our Website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our Website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our Website is made. Facebook participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a person lives outside of the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Pinterest components are used on this Website. Pinterest enables the users of the social network to publish, inter alia, picture collections, and individual pictures as well as descriptions on virtual pinboards (so-called pins), which can then be shared or commented on by other users. Pinterest’s privacy policy can be viewed on their website. The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, United States.

Twitter components are used on this Website. With each call-up to one of the individual pages of this site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Twitter participates in the EU-US and Swiss-US Privacy Shield Framework. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion. Except when required by law, we will not sell, distribute, or reveal your email addresses or otherwise transfer to outside parties your personal data without your consent. However, we may release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

Anonymous Data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Publicly Visible Information

If you leave a comment on this website, certain information may be publicly visible. Your email address will never be available publicly. At your option, you may add a link to your website.

Cookies

The Website uses cookies to store preferences between visits, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customise Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics and Mediavine, as described herein.
You may prevent the setting of cookies by adjusting the settings of your internet browser. Older cookies may also be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

Advertising

Display Ads: We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above.

Retargeting Ads: From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Affiliate Program Participation: The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions. Lab Muffin is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: https://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

How Do We Protect Your Information?

Your personal data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit card information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All personal data you provide when you sign up for our newsletter is processed through a processor and is not stored on our servers. Additionally, all transactions are processed through a gateway provider and are not stored or processed on our servers.

Rights Related to Your Personal Information

You have a series of rights you can exercise at any time:

  • Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails.
  • Access – You may request a copy of your personal data
  • Amend – You may contact us to amend or update your personal information.
  • Forget – In certain situations, you may request that we erase or forget your personal data.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

Sensitive Personal Information

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Children’s Information

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately and we will use our best efforts to promptly remove such information from our records.

Acceptance and Consent

The user declares to have been informed of the conditions on the protection of personal data, accepting and consenting to the treatment thereof by the Website, in the manner and for the purposes indicated in this Privacy Policy.

Changes in the Privacy Policy

Lab Muffin reserves the right to revise, amend, or modify this Privacy Policy at any time and in any manner by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Contact Information

Please contact us at hello(@)labmuffin.com for questions related to this Privacy Policy.

Last updated 15 May 2018.